Lack of a Centralized Engagement Platform
The existing approach lacked a centralized platform to manage dealer and contractor engagement, resulting in manual processes, scattered data, and limited real-time insights.
Birla White Experts Club
Birla White Experts Club
Transforming Birla White’s User Experience With A Flutter App.
Client
UltraTech Cement
Industry
Construction Materials
Market Size
₹6,800 crore
Our Contributions
UI/UX Design Flutter Mobile App Backend Integration Performance Optimization
The Challenges
Transforming Dealer & Contractor Engagement with a Digital Platform
A leading brand in the white cement and wall care industry, Birla White aimed to strengthen its relationship with dealers and contractors by building a seamless digital ecosystem.
The brand faced several challenges:
Need for Regional Accessibility
They needed to ensure the app could support multilingual accessibility and function efficiently across low-bandwidth regions, crucial for rural and semi-urban outreach.
Integration with Existing Business Systems
The solution had to integrate with existing CRM and loyalty systems while enabling real-time updates, reward tracking, and campaign management for thousands of users.
The Solution
Building a Scalable Engagement Platform for Dealers and Contractors
A unified mobile-first experience was the core of the transformation. We collaborated with Birla White to design and engineer a robust, future-ready app tailored for real-world contractor and dealer challenges.
01
Simplified User Experience with Regional Access
Multilingual Accessibility
Designed to work smoothly in areas with limited connectivity. Lightweight UI and offline-ready features ensured consistent performance. Simple layout reduced the learning curve for new users.
Optimized for Low Connectivity
Designed to work smoothly in areas with limited connectivity. Lightweight UI and offline-ready features ensured consistent performance. Simple layout reduced the learning curve for new users.
A smart backend system to automate rewards, reduce manual effort, and enhance partner satisfaction.
02
Automated Reward and Incentive Engine
Real-Time Reward Tracking
The system auto-calculates and updates rewards based on user activities like purchases and engagement. Users can easily view and manage points within the app.
Claim & Redemption Made Easy
Dealers and contractors can submit claims and redeem points directly through the app. Automation removed paperwork, sped up processing, and increased user trust.
A smart backend system to automate rewards, reduce manual effort, and enhance partner satisfaction.
03
Integrated CRM and Loyalty Infrastructure
Seamless System Integration
The app was tightly integrated with existing CRM and loyalty platforms. This created a unified data flow and reduced operational silos.
Real-Time Sync & Campaign Control
Live data sync enabled instant campaign updates, performance tracking, and user-level insights. The brand could now deliver personalized offers and scale engagement faster.
A connected system enabling real-time insights, campaign control, and personalized engagement at scale.
Core Screen
Essential screens powering the partner experience.
The results
A measurable transformation in user engagement, operational efficiency, and program scale.
1M+
Users Onboarded
80%
Active Monthly Users
70%
Reduction in Manual Work
3.2×
Growth in Reward Participation
40%
Higher Campaign Engagement
92%
Customer Satisfaction Rate
Let’s Build Together
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Client Testimonial
Birla White’s Experience Working with Us
Ankit Mehra
Head of Marketing & Loyalty Programs, Birla White
Partnering with the Kombee team was a game-changer for us. They deeply understood our vision and delivered a platform that not only simplified our loyalty program but also elevated our engagement with dealers and contractors across India. The app’s multilingual support, seamless reward management, and intuitive design exceeded our expectations. We’re proud of what we’ve built together.
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