No System to Replace LISA
The existing loyalty platform, LISA, was decommissioned by end of Q1 2025. ExxonMobil had no replacement ready, and a gap would have halted reward operations across the entire mechanic network.
ExxonMobil Unnati
ExxonMobil Mechanic Loyalty Platform
Transforming the Automotive Aftermarket Ecosystem With a Mobile Loyalty Platform.
Client
ExxonMobil
Platform Partner
Edenred
Industry
Automotive Lubricants & Aftermarket Distribution
Market Ecosystem Scale
3.25 lakh mechanics 50,000+ retailers 1M+ mobile app downloads
Our Contributions
Platform Architecture Mobile & PWA Development Loyalty & Coupon System Automated Rewards Engine E-KYC & Compliance Fraud Detection Cloud Platform Engineering
The Challenges
Building a platform for such a large and diverse user base came with several key challenges
The brand faced several challenges:
No Visibility Into Mechanic-Driven Sales
ExxonMobil could not accurately track which mechanics were influencing purchases. Without this data, campaign spending had no measurable return and mechanic data quality was poor.
Scale That Existing Infrastructure Could Not Support
The replacement needed to handle 3.25 lakh mechanics, 50,000 retailers, 30,000 daily coupon submissions, and traffic spikes of up to 2,000 concurrent users per minute.
Fragmented Systems With No Single Source of Truth
Reward data, sales data, KYC records, and payout processing sat in separate systems — ExxonMobil's ITP/Salesforce, Cashfree, AuthBridge, Sinfini, and a legacy database; with no integration between them.
The Solution
Building a Secure, Scalable, and Multilingual Loyalty Platform for Mechanics Across India
A scalable digital platform built to simplify mechanic engagement through multilingual access, real-time coupon validation, secure payouts, and a cloud-native architecture designed for performance, transparency, and fraud prevention.
01
Multilingual Interface & Simplified Access
OTP-Based Login
An 8-digit OTP login replaced passwords entirely, removing the most common barrier to adoption among field users.
Simple Home Dashboard
A single Home Page with two clear tabs — Submit Coupon and Add Bank Details; kept the daily workflow simple and consistent.
Mechanics across India can use the app in their own language — English, Hindi, Kannada, Malayalam, Marathi, Tamil, or Telugu.
02
Native Mobile, PWA & Web Admin Delivery
Progressive Web App Access
A Progressive Web App extended access to users without requiring an app download.
Admin Visibility Panel
A responsive Web Admin Panel gave DSRs and distributors the programme visibility they had never had before.
Native Android and iOS apps, listed on both major app stores, gave mechanics a reliable dedicated experience on their primary devices.
03
Loyalty & Coupon Management
QR & Code-Based Coupon Submission
Mechanics scan a QR code or enter a 12-digit code; points are validated and credited in real time against the Coupon Master.
Flexible Payout Switching
A Payout Swap feature lets users switch between UPI and bank account without support intervention.
Transaction history shows daily and monthly earnings and redemptions, giving mechanics full transparency over their rewards.
04
Performance & Scalability Engineering
High Concurrent Capacity
The platform sustains 1,000 concurrent users per minute and absorbs spikes up to 2,000.
High API Uptime
99.5% API uptime is maintained on Edenred Azure Cloud, backed by pre-launch VAPT clearance.
Static pages load in under 1 second; all functional requests resolve within 4 seconds.
05
Compliance, E-KYC & Data Security
Automated E-KYC Verification
E-KYC — PAN verification and Aadhaar upload, is triggered automatically at the ₹2,000 payout threshold, with a secondary cap at ₹16,000.
Automated TDS Calculation
TDS is calculated and applied automatically: 10% for verified users, 20% for unverified.
All API traffic is protected by OAuth 2.0 and AES encryption.
06
Fraud Detection & Prevention Controls
Coupon Control & Scan Limits
A 40-day inactive period is enforced on all new coupon codes before they can be submitted. Weekly scan limits, set at 75 coupons per user, flag and restrict abnormal activity.
Fraud Investigation & Identity Verification
An LSR profile enables fraud investigation without affecting point balances. AuthBridge's 80% name-match algorithm auto-approves PAN and Aadhaar only where identity is sufficiently verified.
07
Cloud-Native Architecture & Agile Delivery
Agile Sprint Development
A 2-week Agile sprint model allowed continuous delivery and kept the go-live on track against the hard Q1 2025 deadline.
Live Business Intelligence
Embedded PowerBI dashboards give ExxonMobil's teams live programme data without leaving the platform.
The platform is fully Cloud Native on Edenred Azure Cloud; built to scale without re-engineering as the programme grows.
Core Screen
Essential screens powering the partner experience.
The results
A measurable transformation in user engagement, operational efficiency, and program scale.
1 Million+ downloads on Google Play Store, making Unnati one of the most widely adopted mechanic loyalty platforms in India. 60,000+ active daily users engaging with the platform for coupon submission, reward tracking, and payouts. 150,000+ coupon scans processed daily, giving ExxonMobil real-time visibility into mechanic-driven sales for the first time. $150 Million+ in yearly coupon redemptions processed through the platform, reflecting the scale of the mechanic network's engagement. 99.5% API uptime maintained on Edenred Azure Cloud, keeping the platform reliably available across India.
1M+
Downloads
60,000+
Active Daily Users
150,000+
coupon scans
$150 M+
Coupon Redemptions
99.5%
API uptime
All-India Access
Mechanics across India
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Client Testimonial
What ExxonMobil Had to Say About Us
The Unnati platform launch was met with enthusiastic approval from all stakeholders across our mechanic network and sales organisation. By integrating simple yet highly effective features, Kombee completely transformed our loyalty programme's operational workflow, driving significant improvements in both mechanic engagement and measurable business results. The development team's prompt assistance and unwavering commitment to delivering on time; against a hard decommissioning deadline; were truly exceptional. Their cloud-native mobile and web solutions not only streamlined our reward and compliance processes but also created a seamless, multilingual experience for mechanics across India. We are confident that Unnati will be a groundbreaking asset in the automotive lubricants sector, setting a new benchmark for partner engagement and driving continued brand loyalty.
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