Enhancing Magrabi's Digital Presence Through Strategic Staff Augmentation

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Magrabi, a leading eyewear retailer, wanted to expand its digital presence without the delays and costs of traditional hiring. They needed a faster, more flexible way to scale their digital marketing, content, and website management efforts. To achieve this, they turned to Kombee’s staff augmentation model, which provided on-demand access to skilled professionals.

Challenges Faced by Magrabi

Magrabi encountered several key hurdles that limited their digital growth:

  • Limited In-House Expertise – Their existing team lacked the bandwidth and specialized skills needed for digital expansion.
  • Slow Hiring Process – Finding and onboarding full-time digital specialists was time-consuming and costly.
  • Scaling Constraints – The need for a flexible workforce that could scale up or down based on demand.
  • Operational Costs – Reducing overhead expenses while ensuring high-quality digital execution.

Kombee’s Approach

Rather than hiring full-time employees, Magrabi leveraged Kombee’s staff augmentation model, allowing them to plug in specialized professionals instantly.

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1

On-Demand Digital Experts

Kombee deployed digital marketing specialists, content writers, and website managers who seamlessly integrated into Magrabi’s team.

2

Flexible Workforce Scaling

Magrabi could adjust resources dynamically, adding specialists when needed without long-term commitments.

3

Headless CMS Implementation

To streamline content management, Kombee’s experts integrated a scalable headless CMS, making content delivery faster and more efficient.

4

Optimized Workflows

With dedicated experts handling execution, Magrabi’s core team could focus on strategy and growth.

5

Privacy & Security

One login per user ensured the safety of data. The app assigns rights to access data to each user.

6

Seamless Workflow

Our experts built a comprehensive dashboard for a single-window analysis. Users could assign tasks to team members based on their roles. They were also empowered to easily track project progress for different customers.

7

Data Collection

Our team made sure that users could upload data on the platform for later analysis. Users could now record voice memos, upload pictures, 360-degree views, and more with the OVP app.

The tech stack we deployed

  • Our experts crafted the right tech solutions that worked for Optima Value Pro:
  • Dashboard and MIS to streamline processes
  • Geotag Systems for better data collection
  • Real-Time Updates for real-time improvement

Results

Results
  • Using Kombee’s staff augmentation services, Magrabi accelerated execution by 40%, enabling faster campaign launches and seamless content updates.
  • Cost-efficient workforce solutions reduced operational expenses by 30%, offering a smarter alternative to traditional hiring methods.
  • Expert-driven digital marketing and content strategies enhanced website traffic, increased engagement rates, and lowered bounce rates.
  • Flexible staffing allowed Magrabi to scale its digital workforce as needed, ensuring agility without the complexities of traditional HR management.